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| Title |
The 7 triggers to yes : the new science behind influencing people's decisions / Russell H. Granger. |
|
| Imprint |
New York : McGraw-Hill, c2008. |
|
| Description |
xviii, 249 p. : ill. ; 24 cm. |
| Note |
Includes index. |
| Contents |
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap. |
| Subject |
Business communication -- Psychological aspects.
|
|
Persuasion (Psychology)
|
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Management -- Psychological aspects.
|
| Added Title |
Seven triggers to yes |
| ISBN |
0071544372 (alk. paper) |
|
9780071544375 (alk. paper) |
| Standard No. |
AU@ 000042186342 |
|
