| Description |
xxv, 197 p. : ill. ; 24 cm. |
| Contents |
How we communicate today, and why we are so bad at it! -- Introducing the move the world system : understanding the metaphor and the method -- The GAP method, part 1: identify your goals -- The GAP method, part 2: understand your audience -- The GAP method, part 3: create your plan for persuasion -- Gaining weight, part 1: essential delivery skills -- Gaining weight, part 2: building credibility -- In conclusion : if you remember nothing else, remember these things. |
| Subject |
Business communication.
|
|
Interpersonal communication.
|
|
Persuasion (Psychology)
|
| ISBN |
9780470073186 |
|
0470073187 |
|
