Light their fire : using internal marketing to ignite employee performance and wow your customers / Susan M. Drake, Michelle J. Gulman, Sara M. Roberts.
The hot topic of internal marketing -- Why light their fire? : the benefits of internal marketing -- Brand power : creating an internal brand -- Doing your homework -- What to say to whom and how -- A match, a Zippo or a blowtorch -- Training as a marketing tool -- D2D : the sum is greater than the parts -- Torchbearers : rewards and recognition -- True life situations.
