1. Foundations of management communication -- 2. Setting goals -- 3. Audience analysis -- 4. Point of view -- 5. Message : content and argument -- 6. Structure -- 7. Choosing media -- 8. Style and tone -- 9. Giving and receiving feedback -- 10. Managing meetings -- 11. Communicating change -- 12. Communicating with external audiences -- 13. Diversity and intercultural communication -- 14. Personal and corporate ethics -- 15. Electronic communication -- 16. Effective writing : a brief manual of style -- 17. Effective speaking : a brief manual of style.