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Print Material
Author Bell, Martin L.

Title Marketing : concepts and strategy / Martin L. Bell.

Imprint Boston : Houghton Mifflin, c1979.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B413m 1979    ---  Available
Edition 3d ed.
Description xvi, 595 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management.
ISBN 0395265037

 
    
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