| Edition |
1st ed. |
| Description |
275 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. 266-269) and index. |
| Contents |
Who is my market? Everything flows from the market -- How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients -- How should I present myself? Creating your "personal brand" -- Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine -- What should I say to them? Communicating with clients or potential clients -- How do I stay in touch? The follow-up process, step by step -- How do I talk about money? Talking about money and getting the client to talk about money -- What should I charge? Estimating a project and figuring out how much to charge -- What should be in my proposal? Getting from proposal to signed contract -- How do I negotiate a contract? -- How do I manage my money? -- How should I grow my business?. |
| Subject |
Marketing.
|
|
Graphic design (Typography) -- Marketing -- Handbooks, manuals, etc.
|
|
Pricing.
|
| Added Author |
Top, Peleg.
|
| ISBN |
1600610080 (pbk. : alk. paper) |
|
9781600610080 (pbk. : alk. paper) |
|
