Edition |
1st ed. |
Description |
275 p. : ill. ; 23 cm. |
Bibliography |
Includes bibliographical references (p. 266-269) and index. |
Contents |
Who is my market? Everything flows from the market -- How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients -- How should I present myself? Creating your "personal brand" -- Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine -- What should I say to them? Communicating with clients or potential clients -- How do I stay in touch? The follow-up process, step by step -- How do I talk about money? Talking about money and getting the client to talk about money -- What should I charge? Estimating a project and figuring out how much to charge -- What should be in my proposal? Getting from proposal to signed contract -- How do I negotiate a contract? -- How do I manage my money? -- How should I grow my business?. |
Subject |
Marketing.
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Graphic design (Typography) -- Marketing -- Handbooks, manuals, etc.
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Pricing.
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Added Author |
Top, Peleg.
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ISBN |
1600610080 (pbk. : alk. paper) |
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9781600610080 (pbk. : alk. paper) |
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