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Author
Elam, Houston G.
Title
Marketing for the non-marketing executive / Houston G. Elam, Norton Paley.
Imprint
New York : AMACOM, c1978.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 El13m
---
Available
Description
ix, 261 p. : ill. ; 22 cm.
Note
Includes index.
Subject
Marketing.
Added Author
Paley, Norton
American Management Association.
ISBN
0814454658
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