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Author
Callen, Barry.
Title
Perfect phrases for sales and marketing copy : hundreds of ready-to-use phrases to capture your customer's attention and increase your sales / Barry Callen.
Imprint
New York : McGraw-Hill, c2008.
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Table of contents only
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 C132p 2008
---
Available
Description
xx, 265 p. ; 21 cm.
Series
Perfect phrases series
Subject
Advertising copy.
Marketing.
Marketing -- Terminology.
Selling.
Selling -- Terminology.
ISBN
0071495908 (pbk.)
9780071495905 (pbk.)
Standard No.
NZ1 11618239
AU@ 000042611687
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