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Author
Christopher, Martin.
Title
Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne and David Ballantyne.
Imprint
Oxford ; Boston : Butterworth-Heinemann, 1993, c1991.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 C466r 1993
---
Available
Edition
Paperback ed.
Description
viii, 204 p. : ill. ; 24 cm.
Series
Marketing series
Marketing series (London, England)
Note
"Published in association with the Chartered Institute of Marketing."
Bibliography
Includes bibliographical references and index.
Subject
Marketing.
Customer services.
Quality control.
Added Author
Payne, Adrian.
Ballantyne, David.
Chartered Institute of Marketing.
ISBN
0750609788
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