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Author
Bearden, William O., 1945-
Title
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Imprint
Chicago : Irwin, c1995.
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Call No.
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Status
Axe 2nd Floor Stacks
658.8 B38m
---
Available
Description
xlviii, 631 p. : col. ill., col. map ; 29 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references (p. [584]-601) and index.
Subject
Marketing.
Added Author
Ingram, Thomas N.
LaForge, Raymond W.
ISBN
025611319X
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