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Author
Bonoma, Thomas V.
Title
Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.
Imprint
Lexington, Mass. : Lexington Books, c1983.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 B6438s
---
Available
Description
xi, 126 p., ill. ; 24 cm.
Note
Includes index.
Bibliography
Bibliography: p. 117-122.
Subject
Industrial marketing.
Market segmentation.
Added Author
Shapiro, Benson P.
ISBN
0669065781
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