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Print Material
Author Bonoma, Thomas V.

Title Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.

Imprint Lexington, Mass. : Lexington Books, c1983.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B6438s    ---  Available
Description xi, 126 p., ill. ; 24 cm.
Note Includes index.
Bibliography Bibliography: p. 117-122.
Subject Industrial marketing.
Market segmentation.
Added Author Shapiro, Benson P.
ISBN 0669065781

Available items only