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Print Material
Author Cannon, J. Thomas.

Title Marketing: text and cases [by] J. Thomas Cannon [and] Jack A. Wichert.

Imprint New York, McGraw-Hill, 1953.


Location Call No. OPAC Message Status
 Axe Kansas Collection Axe  658.8 C164m    ---  Lib Use Only
Description xiii, 627 p. illus. 24 cm.
Note Inscribed "To Dean Axe--Without whose encouragement and cooperation this book would never have been developed. Cordially, Tom."
Bibliography Bibliography: p. 613-618.
Subject Marketing.
Added Author Wichert, Jack A.

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