Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Available items only
Print Material
Author Capon, Noel.

Title The marketing mavens / Noel Capon.

Imprint New York : Crown Business, c2007.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 C173m 2007    ---  Available
Edition 1st ed.
Description x, 307 p. ; 25 cm.
Bibliography Includes bibliographical references (p. [289]-293) and index.
Contents The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
Subject Relationship marketing.
Customer relations.
Marketing -- Management.
ISBN 0307354091
Standard No. NLGGC 303704942
AU@ 000041146844
NZ1 11168886

Available items only