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Print Material
Author Christopher, Martin.

Title Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne and David Ballantyne.

Imprint Oxford ; Boston : Butterworth-Heinemann, 1993, c1991.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 C466r 1993    ---  Available
Edition Paperback ed.
Description viii, 204 p. : ill. ; 24 cm.
Series Marketing series
Marketing series (London, England)
Note "Published in association with the Chartered Institute of Marketing."
Bibliography Includes bibliographical references and index.
Subject Marketing.
Customer services.
Quality control.
Added Author Payne, Adrian.
Ballantyne, David.
Chartered Institute of Marketing.
ISBN 0750609788

Available items only