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Author Clancy, Kevin J., 1942-

Title Counterintuitive marketing : achieve great results using uncommon sense / Kevin J. Clancy and Peter C. Krieg.

Imprint New York : Free Press, c2000.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 C529c 2000    ---  Available
Description xiii, 350 p. : ill. ; 24 cm.
Note Includes index.
Contents Revolutionaries, pioneers, and cowboys : how testosterone drives American business -- Counterintuitive thinking behind great marketing strategies -- Implementing counterintuitive marketing programs.
Subject Marketing.
Added Author Krieg, Peter C., 1951-
ISBN 0684855550

Available items only