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Print Material
Author Clow, Kenneth E.

Title Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.

Imprint Cincinnati, Ohio : Atomic Dog Pub., c2004.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 C626s 2004    ---  Available
Edition 2nd ed.
Description xii, 460 p. : ill. ; 28 cm.
Note Kurtz's name appears first on the earlier edition.
Bibliography Includes bibliographical references and index.
Subject Service industries -- Marketing.
Customer services.
Added Author Kurtz, David L.
ISBN 1592600468 (pbk.)

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