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Print Material
Author Cooper, Scott W.

Title Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper.

Imprint New York : McGraw-Hill, c2008.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 C787t 2008    ---  Available
Description vii, 213 p. : ill. ; 24 cm.
Series Tips & traps
Tips & traps series.
Bibliography Includes bibliographical references and index.
Contents Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
Subject Marketing.
Added Author Grutzner, Fritz.
Cooper, Birk.
Cover Title Tips & traps for marketing your business
ISBN 0071494898 (alk. paper)
9780071494892 (alk. paper)
Standard No. AU@ 000042186345
NZ1 11660282
QBX a 07035880

Available items only