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Print Material
Author Cundiff, Edward W.

Title Basic marketing : concepts, decisions, and strategies / [by] Edward W. Cundiff [and] Richard R. Still.

Imprint Englewood Cliffs, N.J. : Prentice-Hall, c1971.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 C914b 1971    ---  Available
Edition 2d ed.
Description xi, 627 p. : ill. ; 24 cm.
Note First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.
Bibliography Includes bibliographical references.
Subject Marketing.
Marketing -- Decision making.
Added Author Still, Richard Ralph, 1921-
ISBN 0130626384

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