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Author Dalrymple, Douglas J.

Title Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

Imprint New York : Wiley, c1990.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 D169m 1990    ---  Available
Edition 5th ed.
Description xiii, 958 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references.
Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Added Author Parsons, Leonard J.
ISBN 0471601659

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