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Print Material
Author Enis, Ben M.

Title Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.

Imprint Boston : Allyn and Bacon, c1981.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 En46ma 1981    ---  Available
Edition 4th ed.
Description xv, 533 p. : ill. ; 24 cm.
Bibliography Includes bibliographies and index.
Subject Marketing.
Added Author Cox, Keith Kohn.
ISBN 0205073255 (pbk.)

Available items only