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Author Benun, Ilise, 1961-

Title The designer's guide to marketing and pricing : how to win clients and what to charge them / Ilise Benun and Peleg Top.

Imprint Cincinnati, Ohio : How Books, c2008.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B447d 2008    ---  Available
Edition 1st ed.
Description 275 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. 266-269) and index.
Contents Who is my market? Everything flows from the market -- How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients -- How should I present myself? Creating your "personal brand" -- Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine -- What should I say to them? Communicating with clients or potential clients -- How do I stay in touch? The follow-up process, step by step -- How do I talk about money? Talking about money and getting the client to talk about money -- What should I charge? Estimating a project and figuring out how much to charge -- What should be in my proposal? Getting from proposal to signed contract -- How do I negotiate a contract? -- How do I manage my money? -- How should I grow my business?.
Subject Marketing.
Graphic design (Typography) -- Marketing -- Handbooks, manuals, etc.
Added Author Top, Peleg.
ISBN 1600610080 (pbk. : alk. paper)
9781600610080 (pbk. : alk. paper)

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