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Print Material
Author Best, Roger J.

Title Market-based management : strategies for growing customer value and profitability / Roger J. Best.

Imprint Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B464m 2005    ---  Available
Edition 4th ed.
Description xxii, 506 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Customer focus and managing customer loyalty -- Marketing performance and marketing profitability -- Market potential, market demand, and market share -- Customer analysis and value creation -- Market segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product positioning, branding, and product-line strategies -- Market-based pricing and pricing strategies -- Marketing channels and e-marketing -- Marketing communications and customer response -- Strategic market planning -- Offensive strategies -- Defensive strategies -- Building a marketing plan -- Performance metrics and strategy implementation -- Market-based management and financial performance.
Subject Marketing -- Management.
ISBN 0131469568

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