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Author
Clow, Kenneth E.
Title
Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.
Imprint
Cincinnati, Ohio : Atomic Dog Pub., c2004.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 C626s 2004
---
Available
Edition
2nd ed.
Description
xii, 460 p. : ill. ; 28 cm.
Note
Kurtz's name appears first on the earlier edition.
Bibliography
Includes bibliographical references and index.
Subject
Service industries -- Marketing.
Customer services.
Added Author
Kurtz, David L.
ISBN
1592600468 (pbk.)
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