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Author
Day, George S.
Title
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.
Imprint
New York : Free Press, c1999.
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Axe 2nd Floor Stacks
658.8 D331m
---
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Description
xii, 285 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Management.
Sales management.
Consumer satisfaction.
Customer relations.
ISBN
0684864673
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