| Edition |
Second edition. |
| Description |
ix, 160 pages : color illustrations ; 23 cm |
|
text txt rdacontent |
|
unmediated n rdamedia |
|
volume nc rdacarrier |
| Contents |
Hello Hare -- The promise and why you need to read this book -- My story: saved by the client stampede formula" -- Detoxing from marketing myths -- The 7-step client stampede formula" -- Step 1. Target market-the WHO -- Step 2. Irresistible messaging. Forget smoke signals, bring in the freight train -- Step 3. Power brand building and expert positioning -- Step 4. Packaging it up -- Step 5. Price, price, baby, and sales ascension -- Step 6. Your high performance marketing engine -- Step 7. Creating extraordinary experience -- (Not) final words -- Common marketing problems and their solutions -- About Julie Guest -- Acknowledgments -- One ask. |
| Subject |
Marketing.
|
| ISBN |
9780578897554 paperback |
|
0578897555 paperback |
|
9780578897561 ebook |
|
0578897563 ebook |
|
