Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Available items only
Print Material
Author Hisrich, Robert D.

Title Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters.

Imprint Menlo Park, Calif. : Benjamin/Cummings Pub. Co., c1978.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 H625m    ---  Available
Description ix, 358 p. : ill. ; 25 cm.
Bibliography Includes bibliographies and indexes.
Subject New products.
Product management.
Added Author Peters, Michael P.
ISBN 0805341021

Available items only