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Print Material
Author Levitt, Theodore, 1925-2006.

Title Ted Levitt on marketing.

Imprint Boston, Mass. : Harvard Business School Pub., c2006.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 L579t 2006    ---  Available
Description viii, 226 p. : ill. ; 24 cm.
Series A Harvard business review paperback
Harvard business review paperback series.
Bibliography Includes bibliographical references and index.
Contents Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
Subject Marketing.
ISBN 1422102068
Standard No. 9781422102060

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