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Print Material
Author Levitt, Theodore, 1925-2006.

Title The marketing imagination / Theodore Levitt.

Imprint New York : Free Press ; London : Collier Macmillan, c1983.


Location Call No. OPAC Message Status
 Parsons Non-Fiction  658.8 L666    ---  Available
Description xv, 203 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing.
Indexed Term Marketing
ISBN 0029188407 : $16.75

Available items only