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Author Linn, Susan.

Title Consuming kids : the hostile takeover of childhood / Susan Linn.

Imprint New York : New Press, 2004.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.834083 L649c 2004    ---  Available
 Parsons Non-Fiction  658.8 L758    ---  Available
Description xiv, 288 p. ; 24 cm.
Bibliography Includes bibliographical references (p. [271]-273) and index.
Contents The marketing Maelstrom -- 1. Notes from the underground : thirty-six hours at a marketing conference -- 2. A consumer in the family : the nag factor and other nightmares -- 3. Branded babies : from cradle to consumer -- 4. Endangered species : play and creativity -- 5. Students for sale : who profits from marketing in schools? -- 6. Through thick and thin : the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown! : selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond : sex as commodity -- 9. Marketing, media, and the First Amendment : what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs? : hooking kids on alcohol and tobacco -- 11. If values are right, what's left : life lessons from marketing -- 12. Ending the marketing Maelstrom : you're not alone.
Subject Child consumers.
Advertising and children.
Marketing research.
ISBN 1565847830

 
    
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