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Author
Lipson, Harry Aaron, 1919-2006.
Title
Cases in marketing : an administrative approach / [by] Harry A. Lipson [and] John R. Darling.
Imprint
New York : Wiley, c1971.
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Call No.
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Status
Axe Kansas Collection
658.8 L669c
c.2
---
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Description
xi, 250 p. ; 23 cm.
Series
The Wiley marketing series
Subject
Marketing -- Case studies.
Added Author
Darling, John R.
ISBN
0471540986
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