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Title |
Marketing fundamentals : text and cases / Harry A. Lipson and John R. Darling. |
|
Imprint |
Huntington, N.Y. : R. E. Krieger Pub. Co., 1980, c1974. |
|
Description |
xiii, 576 p., [1] fold. leaf of plates : ill. ; 24 cm. |
Note |
Reprint of the ed. published by J. Wiley, New York, in series: The Wiley marketing series. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Marketing.
|
|
Marketing -- Case studies.
|
Added Author |
Darling, John R.
|
ISBN |
0898741661 |
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