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Print Material
Author Berkowitz, Eric N.

Title Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

Imprint St. Louis : Times Mirror/Mosby College Pub., 1986.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B455m    ---  Available
Description xxv, 747 p. : ill. (some col.) ; 26 cm.
Note Includes indexes.
Bibliography Bibliography: p. 699-713.
Subject Marketing.
Added Author Kerin, Roger A.
Rudelius, William.
ISBN 0801606020

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