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Author
Boone, Louis E.
Title
Management perspectives in marketing / [by] Louis E. Boone.
Imprint
Encino, Calif. : Dickenson Pub. Co., c1972.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 B644ma
---
Available
Description
452 p. : ill. ; 24 cm.
Series
Dickenson series on business management
Bibliography
Includes bibliographical references.
Subject
Marketing -- Management.
ISBN
0822100010
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