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Print Material
Author Elam, Houston G.

Title Marketing for nonmarketers : principles & tactics that everyone in business must know / Houston G. Elam, Norton Paley.

Imprint New York, NY : AMACOM, c1992.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 El13m 1992    ---  Available
Edition 2nd ed.
Description xii, 241 p. : ill. ; 24 cm.
Note Rev. ed. of: Marketing for the non-marketing executive. c1978.
Includes index.
Subject Marketing.
Added Author Paley, Norton.
Added Title Marketing for the non-marketing executive
ISBN 0814459935 : $22.95

Available items only