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| Title |
Contemporary marketing / Louis E. Boone, David L. Kurtz. |
|
| Imprint |
Fort Worth, TX : Dryden Press, c1992. |
|
| Edition |
7th ed. |
| Description |
xxvii, 683, [49] p. : col. ill. ; 29 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Marketing.
|
| Added Author |
Kurtz, David L.
|
| ISBN |
0030540186 |
|
