| Description |
xxviii, 537 pages : color illustrations ; 29 cm |
|
text txt rdacontent |
|
unmediated n rdamedia |
|
volume nc rdacarrier |
| Series |
PSU Faculty or Staff Author ; 1988-
|
| Note |
Baack, PSU Faculty or Staff Author. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions. |
| Subject |
Marketing -- Management.
|
|
Marketing -- Gestion.
(CaQQLa)201-0024062
|
|
Marketing -- Management.
(OCoLC)fst01010209
|
| Added Author |
Baack, Donald.
|
| ISBN |
9781412963121 (cloth) |
|
1412963125 (cloth) |
|
