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Author
Cundiff, Edward W.
Title
Basic marketing : concepts, decisions, and strategies / [by] Edward W. Cundiff [and] Richard R. Still.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1971.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 C914b 1971
---
Available
Edition
2d ed.
Description
xi, 627 p. : ill. ; 24 cm.
Note
First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.
Bibliography
Includes bibliographical references.
Subject
Marketing.
Marketing -- Decision making.
Added Author
Still, Richard Ralph, 1921-1991.
ISBN
0130626384
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