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| Title |
Marketing successes, historical to present day : what we can learn / Robert F. Hartley. |
|
| Imprint |
New York : J. Wiley, c1985. |
|
| Description |
vi, 242 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references. |
| Subject |
Marketing -- Case studies.
|
| ISBN |
0471842214 (pbk.) |
|
