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| Title |
The marketing communications process / M. Wayne DeLozier. |
|
| Imprint |
New York : McGraw-Hill, c1976. |
|
| Description |
xii, 324 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and indexes. |
| Subject |
Communication in marketing.
|
| ISBN |
0070163022 |
|
