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| Title |
Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox. |
|
| Imprint |
Boston : Allyn and Bacon, c1981. |
|
| Edition |
4th ed. |
| Description |
xv, 533 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographies and index. |
| Subject |
Marketing.
|
| Added Author |
Cox, Keith Kohn.
|
| ISBN |
0205073255 (pbk.) |
|
