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| Title |
Marketing management : analysis, planning, and control / Philip Kotler. |
|
| Imprint |
Englewood Cliffs, N.J. : Prentice-Hall, c1980. |
|
| Edition |
4th ed. |
| Description |
xi, 722 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and indexes. |
| Subject |
Marketing -- Management
|
| ISBN |
0135579759 : $18.95 |
|
