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Author
Lamb, Charles W.
Title
Marketing cases / Charles W. Lamb, O. C. Ferrell, William M. Pride.
Imprint
Boston : Houghton Mifflin, c1983.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 L165m
---
Available
Description
viii, 450 p. : ill. ; 23 cm.
Subject
Marketing -- Case studies.
Marketing.
Added Author
Ferrell, O. C.
Pride, William M.
ISBN
0395326362
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