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| Title |
MKTG 8 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. |
|
| Imprint |
Mason, Ohio : South-Western ; Andover : Cengage Learning [distributor], 2015. |
|
| Edition |
Instructor ed. |
| Description |
xiii, 420, [20] p. : ill. ; 28 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Marketing.
|
| Added Author |
Hair, Joseph F.
|
|
McDaniel, Carl D.
|
| Added Title |
Marketing 8 |
|
Marketing : principles of marketing |
| ISBN |
9781285432632 |
|
1285432630 |
|
