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Author
Hisrich, Robert D.
Title
Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters.
Imprint
Menlo Park, Calif. : Benjamin/Cummings Pub. Co., c1978.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 H625m
---
Available
Description
ix, 358 p. : ill. ; 25 cm.
Bibliography
Includes bibliographies and indexes.
Subject
New products.
Product management.
Marketing.
Added Author
Peters, Michael P.
ISBN
0805341021
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