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| Title |
MM / Dawn Iacobucci. |
|
| Imprint |
Mason, Ohio : South-Western, 2012. |
|
| Edition |
2nd ed. |
| Description |
243 p. : ill. ; 28 cm. |
| Note |
Includes Internet access. |
| Subject |
Marketing -- Management.
|
| ISBN |
9780538481342 |
|
053848134X (pbk) |
|
9780538481380 |
|
0538481382 |
|
9780538482066 |
|
0538482060 |
|
