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Print Material
Author McNeil, Ruth.

Title Business to business market research : understanding and measuring business markets / Ruth McNeil.

Imprint London ; Sterling, VA : Kogan Page, 2005.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 M233b 2005    ---  Available
Description x, 310 p. : ill. ; 24 cm.
Series Market research in practice series
Note Published in association with the Market Research Society.
Bibliography Includes bibliographical references (p. 299-301) and index.
Subject Industrial marketing -- Research.
Added Author Market Research Society.
ISBN 0749443642 (pbk.)

 
    
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