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Author Miletsky, Jason I.

Title Perspectives on marketing : the agency perspective / Jason I. Miletsky ; the client perspective / Michael Hand.

Imprint Boston, MA : Course Technology, c2009.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 M619p 2009    ---  Available
Description xvii, 377 p. : ports. ; 23 cm.
Note Includes index.
Contents The relationship -- The foundations -- Getting to work -- Evaluation -- Just for fun.
Subject Marketing.
Added Author Hand, Michael.
Added Title Agency perspective.
Client perspective.
ISBN 9781598638714 (pbk.)
1598638718 (pbk.)

 
    
Available items only