Description |
xv, 272 p. ; 24 cm. |
Note |
Includes index. |
Contents |
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calendar -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond. |
Subject |
Marketing.
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|
Advertising.
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Added Author |
Lautenslager, Al.
|
Added Title |
Guerrilla marketing in thirty days |
ISBN |
1932531297 |
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9781932531299 |
Standard No. |
IG# 1932531297 |
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YDXCP 2136910 |
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NLGGC 268834288 |
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NZ1 8962387 |
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NZ1 8886285 |
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AU@ 000026288490 |
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